基于博弈角度的营销道德失范研究

随着市场经济的不断发展,营销活动日益繁荣,同时也出现了越来越多的营销道德失范问题。营销道德的失范不仅损害了消费者利益,而且劣化了市场资源的配置。本文以当前我国营销道德失范的现状为切入点,运用博弈论,首先在信息对称的条件下,建立了完全信息下企业与消费者之间的静、动态博弈模型,研究表明：在静态博弈模型中,企业是否生产低质量的产品关键取决于政府对企业的处罚力度;在动态博弈模型中,从长远来看,企业将立足于长期利益,为消费者生产高质量的产品;其次,在信息不对称情况下,建立了＂逆向选择＂和＂道德风险＂模型;最后给出了治理营销道德失范的几点建议和对策,指出造成企业营销道德失范的原因,不外乎政府、企业和消费者三方的共同作用。因此,加强企业营销道德建设,规范企业的营销行为,也要从这三方面寻找答案。     

我国上市公司信息披露违规的影响因素研究——基于2006～2009年数据的实证分析

选取2006～2009年深圳证券交易所发生信息披露违规行为的74家上市公司进行实证研究,选取控制样本建立logistic模型。通过上市公司数据分析,从公司股权特征、董事会特征以及财务压力三个方面来解释信息披露违规的影响因素。研究结果表明:股权集中度、管理层持股比例、独立董事比例对信息披露违规行为的影响不显著,而股权性质、董事会规模、公司的盈利能力和偿债压力对信息披露违规行为有着显著的影响。     

农业清洁生产的经济学分析

无论从对自然环境的破坏程度还是污染程度来讲,农业都不亚于工业,在一些方面甚至超过工业,因此,治理农业污染,推行清洁生产,不仅是必要的,而且势在必行。在农业清洁生产过程中存在不完全信息的情况,这使生产者和消费者产生逆向选择,最终影响到农业清洁生产的发展。文章试图用信息经济学的理论分析农业清洁生产中的不完全信息问题,并提出了解决的建议。     

非营利组织信息披露与社会捐赠:一个博弈分析

对非营利组织来说,提高自身持续发展能力为社会提供公益服务是其目标之所在。实现这一目标,非营利组织必须建立一个固定的社会捐赠群体来获取稳定的资金来源。通过一个完全信息动态博弈模型的分析可知,非营利组织在管理和运作中只有充分披露所接收的社会捐赠款的使用效率和效果,才能满足捐赠人的信息需求并使其享受到捐赠行为所带来的效用,进而采取进一步捐赠行动,非营利组织也由此提高其社会公信力,并能持续地获得资金来源。     

The influence of executive cognition on competitive dynamics

Prior competitive dynamics research has drawn on theories of information processing to model the subjective antecedents of executives' retaliation choices. This prior work has made great progress in developing our understanding of the retaliation choices most firms will make to a given type of attack. What the information processing perspective has not been able to do is explain firm‐specific behavior to predict which competitive moves individual firms will challenge, or explain why individual firms differ in the types of actions that they are most likely to challenge. The goal of this paper is to sharpen the theoretical and empirical focus on predicting firm‐level retaliation proclivities. We leverage managerial cognition research to examine the relationship between firm‐level differences in the cognitive frameworks that executives possess, and firm‐level differences in whether and how quickly firms challenge a market move. Results from a longitudinal study of the airline industry suggest that the addition of a cognitive perspective provides important insights into competitive retaliation. Copyright © 2010 John Wiley & Sons, Ltd.     

Geographic distance and corporate acquisitions: signals from IPO firms

This paper examines acquisitions of firms after they have undergone initial public offerings (IPOs). Combining insights from information economics with recent research on geographic distance in various market settings, the analysis investigates whether the presence or absence of different signals on IPO firms has an impact on the geographic proximity of acquirers. The central proposition we develop and test is that specific characteristics of IPOs—venture capitalist backing, investment bank reputation, and underpricing of issued shares—convey signals on these firms, which can facilitate acquisitions by more remote acquirers who are more likely to face the risk of adverse selection. Copyright © 2011 John Wiley & Sons, Ltd.     

Games with incomplete information: A simplified exposition with inventory management applications

In most existing literature in supply chain management it is assumed that the players possess complete information about the game, i.e., the players' payoff (objective) functions are assumed to be common knowledge. For static and dynamic games with complete information, the Nash equilibrium and subgame perfect equilibrium are the standard solution concepts, respectively. For static and dynamic games with incomplete information, the Bayesian Nash equilibrium and perfect Bayesian equilibrium, respectively, are used as solution concepts. After presenting a brief review of the static and dynamic games under complete information, the application of these two games in inventory management is illustrated by using a single-period stochastic inventory problem with two competing newsvendors. Next, we illustrate the Bayesian Nash and perfect Bayesian equilibrium solution concepts for the static and dynamic games under incomplete information with two competing newsvendors. The expository nature of our paper may help researchers in inventory/supply chain management gain easy access to the complicated notions related to the games played under incomplete information.     

图书馆信息资源建设

建设和优化信息资源是社会发展的迫切需要及我国建设全面和谐和可持续发展社会的必然要求,也是图书馆开展各项工作的基础.本文主要阐述图书馆信息资源建设理论研究的演变,揭示文献资源建设的目标,并分析得出图书馆信息建设的基本原则.     

经理人组合报酬激励契约模型研究

经理人报酬激励制度是现代企业激励机制的重要组成部分,现代经理人的报酬激励具有多种实现形式。为了激励经理人的有效行为,利用最优报酬契约经济理论构建了一个包含短期激励以及长期激励的财务性组合报酬契约模型,以及分析非财务性报酬对经理人行为选择的影响,是十分必要的,尤其是对我国国有企业经理人报酬激励制度优化问题,应该是很好的借鉴。     

中部地区现代信息服务业成长上限基模分析及管理对策

作为我国社会、经济和政治战略腹地的中部地区,受外部环境与自身条件影响,现代信息服务业起步晚,整体实力偏低。人才、技术、资本、政策环境是影响现代信息服务业发展的关键因素,挖掘并消除其发展过程中的成长上限,是促进中部地区现代信息服务业发展的重要举措。